There are so many brands of guitars to choose from. The list seems endless and I have to say that many of them make some fantastic instruments. The competition is strong and that’s good, it keeps the guitar building world progressive.
Not only are there a lot of brands to choose from, but also many things to take into consideration when purchasing a guitar. The brand, the shape, the woods, the sound, the look and of course the price. Sometimes you can’t actually quantify why you like a guitar – “ it just feels right”.
ALVAREZ WAS ESTABLISHED IN 1965 BY ST. LOUIS MUSIC. IN THE LATE 60’S THE COMPANY BEGAN WORKING WITH MASTER LUTHIER, KAZUO YAIRI.
This collaboration turned out to be a remarkable success and our Alvarez-Yairi guitars are still handmade in the Yairi factory today, in the small town of Kani, Japan.
The bond between SLM and Yairi is underpinned by a desire to produce some of the ﬁnest guitars in the world. Our instruments are a mix of tradition and innovation, and our culture is one of continual development and improvement. We hope you ﬁnd this attitude evident in all of our guitars from Regent Series to Masterworks, so at each price point true value and quality is found.
We are grateful that the result of our work has lead to our guitars being played by incredible musicians such as Joe Bonamassa, Bono, Johnny Cash, Crosby, Stills & Nash, Ani DiFranco, Jerry Garcia, Paul McCartney, Monte Montgomery, Carlos Santana, Bob Weir, Thom Yorke and so many more. And of course by the hundreds of thousands of amateur and professional musicians around the world. We thank you all.
A living legend, founder member of The Grateful Dead and all round music pioneer. Bob is one of our longest endorsees and friend